Creativity is often not considered something B2B companies can relate to, but creativity – or fresh thinking – solves problems. And we can show how it made a difference to consultants, tech, apparel, and healthcare companies.

It may seem contradictory for a company to say that typically prioritizes ideas, concepts, and strategies. But the truth is that all the world’s ideas, concepts, and strategies have zero value if not implemented.

When you don’t have a strategy for your communications, it’s hard to know if you’re doing the right thing. Compared to what?

When you think of strong brands, what do you think of? For me, strong brands give a feeling. It can be something I want to be associated with, something I like. But why do I like them?

What’s an idea? A good marketing communications idea is something that differs from the competition. It can be loud, whispering, cheery, fun, bold, or braggy – something that grabs the attention and helps get the message out.

We’ve all heard that brainstorming is the best way to generate new ideas. You gather the team in a room and spit out ideas to find the very best ones. But does it work that way?

If you, as a company, want a fundamental change, it is vital to have a strategy. You have to know what you want to achieve. However, there is often overconfidence in the possibilities of strategy.