What makes communication fail or succeed? Through the years, we at the agency, have recognized a common pattern – and I just listened to a podcast that made the same observation: “If the CEO thinks this [communication] is a tactic, there isn’t gonna be a successful...
Do you believe in concepts? Three reasons why I do. Many business leaders view marketing communications as a “lipstick” that is needed but not crucial. Others believe it can be an essential tool to achieve business goals, but find it challenging to be consistent over...
How the death of cookies might affect us all. Radically. In December, the EU put their foot down and published The Digital Services Act and the Digital Markets Act. It has mainly attracted attention from an inner circle, but this is likely to change the internet...
