News+Views

News, trends, analysis, and insights we find interesting.

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Strategy

Strategy

When you don’t have a strategy for your communications, it’s hard to know if you’re doing the right thing. Compared to what?

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Concept

Concept

When you think of strong brands, what do you think of? For me, strong brands give a feeling. It can be something I want to be associated with, something I like. But why do I like them?

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Ideas

Ideas

What’s an idea? A good marketing communications idea is something that differs from the competition. It can be loud, whispering, cheery, fun, bold, or braggy – something that grabs the attention and helps get the message out.

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Brainstorm or Drainstorm?

Brainstorm or Drainstorm?

We’ve all heard that brainstorming is the best way to generate new ideas. You gather the team in a room and spit out ideas to find the very best ones. But does it work that way?

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The Successful communication recipe

The Successful communication recipe

What makes communication fail or succeed? Through the years, we at the agency, have recognized a common pattern – and I just listened to a podcast that made the same observation:

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Can we afford not to think new?

Can we afford not to think new?

The world is on fire. Terror, war, climate threats – the list is long. And they really have the same origin: Our inability to think new in time. It’s always easy to be wise when looking in the rearview mirror. But can we afford not to think new today?

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5 tips for a Creative culture

5 tips for a Creative culture

Much of the culture embedded in organizations has been there for many years. And what is deeply rooted takes time to change. The question is, what is the strategy for organizations to become more creative? Five things are crucial.

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The Creative Leap

The Creative Leap

By taking the time to think creatively and combine thoughts and experiences in new combinations, new ideas arise. Learn about The Creative Leap.

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