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News, trends, analysis, and insights we find interesting.
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Edenvik – Creating Prosperous Dreams.
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The best Brand Strategy
It may seem obvious: good answers come from asking good questions. And when it comes to developing a brand strategy, it’s crucial. But how do you ask good questions?
Conceptual Commercial Art
How Mad Men from the ’60s may hint at the future of advertising. What we call Conceptual Commercial Art.
The Brand Bank
Have you ever tried to get your head around how to maximize your marketing impact? I once came across a metaphor for how to optimize the efficiency of your marketing activities. It is beautiful in its simplicity and makes good food for thought; The Brand Bank.
The Elephant Expedition
People often ask why we have an elephant in our logo. And there is a reason: An ancient story tells how it’s necessary to understand the different parts, to understand the whole. And that’s how we roll.
Creativity hint
Creativity is often not considered something B2B companies can relate to, but creativity – or fresh thinking – solves problems. And we can show how it made a difference to consultants, tech, apparel, and healthcare companies.
Execution
It may seem contradictory for a company to say that typically prioritizes ideas, concepts, and strategies. But the truth is that all the world’s ideas, concepts, and strategies have zero value if not implemented.
Strategy
When you don’t have a strategy for your communications, it’s hard to know if you’re doing the right thing. Compared to what?
Concept
When you think of strong brands, what do you think of? For me, strong brands give a feeling. It can be something I want to be associated with, something I like. But why do I like them?
Ideas
What’s an idea? A good marketing communications idea is something that differs from the competition. It can be loud, whispering, cheery, fun, bold, or braggy – something that grabs the attention and helps get the message out.
Brainstorm or Drainstorm?
We’ve all heard that brainstorming is the best way to generate new ideas. You gather the team in a room and spit out ideas to find the very best ones. But does it work that way?