News+Views

News, trends, analysis, and insights we find interesting.

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The best Brand Strategy

The best Brand Strategy

It may seem obvious: good answers come from asking good questions. And when it comes to developing a brand strategy, it’s crucial. But how do you ask good questions?

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The Brand Bank

The Brand Bank

Have you ever tried to get your head around how to maximize your marketing impact? I once came across a metaphor for how to optimize the efficiency of your marketing activities. It is beautiful in its simplicity and makes good food for thought; The Brand Bank.

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The Elephant Expedition

The Elephant Expedition

People often ask why we have an elephant in our logo. And there is a reason: An ancient story tells how it’s necessary to understand the different parts, to understand the whole. And that’s how we roll.

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Creativity hint

Creativity hint

Creativity is often not considered something B2B companies can relate to, but creativity – or fresh thinking – solves problems. And we can show how it made a difference to consultants, tech, apparel, and healthcare companies.

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Execution

Execution

It may seem contradictory for a company to say that typically prioritizes ideas, concepts, and strategies. But the truth is that all the world’s ideas, concepts, and strategies have zero value if not implemented.

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Strategy

Strategy

When you don’t have a strategy for your communications, it’s hard to know if you’re doing the right thing. Compared to what?

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Concept

Concept

When you think of strong brands, what do you think of? For me, strong brands give a feeling. It can be something I want to be associated with, something I like. But why do I like them?

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Ideas

Ideas

What’s an idea? A good marketing communications idea is something that differs from the competition. It can be loud, whispering, cheery, fun, bold, or braggy – something that grabs the attention and helps get the message out.

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Brainstorm or Drainstorm?

Brainstorm or Drainstorm?

We’ve all heard that brainstorming is the best way to generate new ideas. You gather the team in a room and spit out ideas to find the very best ones. But does it work that way?

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