News+Views
News, trends, analysis, and insights we find interesting.
Follow us on:
Edenvik – Creating Prosperous Dreams.
Want to know more about Edenvik? Sign up for our newsletter News+Views or book a meeting. We’d love to get to know you and your thoughts.
The Cookbook – part 3/3, Concept
Whether it’s a consumer or a business-to-business brand, you need an idea that sticks. A story you can tell over and over again. In different formats, to different audiences and in all kinds of channels – a Communication Concept.
The Cookbook – part 2/3, Naming
Positioning has been the foundation of the advertising industry for a long time, but what is positioning, and why is it important? Read The Cookbook to better understand how to set the tone with a great name.
The Cookbook – part 1/3, Positioning
Positioning has been the foundation of the advertising industry for a long time, but what is positioning, and why is it important? Read The Cookbook on How to Position a Brand to Make it Tastier – aka more profitable.
The best Brand Strategy
It may seem obvious: good answers come from asking good questions. And when it comes to developing a brand strategy, it’s crucial. But how do you ask good questions?
Conceptual Commercial Art
How Mad Men from the ’60s may hint at the future of advertising. What we call Conceptual Commercial Art.
The Brand Bank
Have you ever tried to get your head around how to maximize your marketing impact? I once came across a metaphor for how to optimize the efficiency of your marketing activities. It is beautiful in its simplicity and makes good food for thought; The Brand Bank.
The Elephant Expedition
People often ask why we have an elephant in our logo. And there is a reason: An ancient story tells how it’s necessary to understand the different parts, to understand the whole. And that’s how we roll.
Creativity hint
Creativity is often not considered something B2B companies can relate to, but creativity – or fresh thinking – solves problems. And we can show how it made a difference to consultants, tech, apparel, and healthcare companies.
Execution
It may seem contradictory for a company to say that typically prioritizes ideas, concepts, and strategies. But the truth is that all the world’s ideas, concepts, and strategies have zero value if not implemented.
Strategy
When you don’t have a strategy for your communications, it’s hard to know if you’re doing the right thing. Compared to what?