We work under a constant challenge: To deliver something our clients would never expect. That makes our industry very different from most others. Because if we deliver what they expect, they don’t need us. They can do it by themselves.

I’ve learned that the most impactful moments are often the unexpected—meeting someone randomly, or discovering a new product you never thought of. The unexpected surprises us and grabs our attention – and it can change our lives.

SOS – Sloppy Online Surveys. As soon as I use an app, eat at a restaurant, buy a product or service, go to a concert, or use a public service, I receive an email that begins as above. Surveys for the sake of surveys. My question is: Why do we do this?

We are trying to build a stronger network in Vancouver, but it is hard work and takes time. Do you want to see what we’ve done to speed up the process?

Whether it’s a consumer or a business-to-business brand, you need an idea that sticks. A story you can tell over and over again. In different formats, to different audiences and in all kinds of channels – a Communication Concept.

Positioning has been the foundation of the advertising industry for a long time, but what is positioning, and why is it important? Read The Cookbook to better understand how to set the tone with a great name.

Positioning has been the foundation of the advertising industry for a long time, but what is positioning, and why is it important? Read The Cookbook on How to Position a Brand to Make it Tastier – aka more profitable.

It may seem obvious: good answers come from asking good questions. And when it comes to developing a brand strategy, it’s crucial. But how do you ask good questions?

How Mad Men from the ’60s may hint at the future of advertising. What we call Conceptual Commercial Art.