Ideas. Great ideas make your brand stand out.
Ideas. Great ideas make your brand stand out.
What’s an idea? A good marketing communications idea is something that differs from the competition. It can be loud, whispering, cheery, fun, bold, or braggy – something that grabs the attention and helps get the message out.
Successful ideas involve a viewers’ participation.
Good ideas, that work in communication or advertising, have an aspect of a riddle. To create engagement, you need to trust the viewer to be a part of it.
They want to get a reward by filling in their part. If we think of an idea as a circle, the beauty is not to tell the complete story but enough to let the viewer fill in the gap to complete “the circle.” The viewer is rewarded with an Aha!-moment – when the idea lands in their mind!
That’s the secret to great communication ideas.
But, not all ideas are adequate for the brand. Even if they grab the attention, they can lead to the wrong path for the brand, leading us to Concepts, which will be the next subject.
What do you think? What is your experience?
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What’s an idea? A good marketing communications idea is something that differs from the competition. It can be loud, whispering, cheery, fun, bold, or braggy – something that grabs the attention and helps get the message out.
Successful ideas involve a viewers’ participation.
Good ideas, that work in communication or advertising, have an aspect of a riddle. To create engagement, you need to trust the viewer to be a part of it.
They want to get a reward by filling in their part. If we think of an idea as a circle, the beauty is not to tell the complete story but enough to let the viewer fill in the gap to complete “the circle.” The viewer is rewarded with an Aha!-moment – when the idea lands in their mind!
That’s the secret to great communication ideas.
But, not all ideas are adequate for the brand. Even if they grab the attention, they can lead to the wrong path for the brand, leading us to Concepts, which will be the next subject.
What do you think? What is your experience?
Want to know more about Edenvik?
Sign up for our Newsletter or Book a meeting. >>>