What makes communication fail or succeed? Through the years, we at the agency, have recognized a common pattern – and I just listened to a podcast that made the same observation:
“If the CEO thinks this [communication] is a tactic, there isn’t gonna be a successful communication recipe. If the CEO thinks it’s strategy and inner goal and a force to the goals for the company, then there is going to be a successful communication recipe.”
Steve Blank, seasoned entrepreneur, marketer, and Stanford adjunct professor in the Department of Management Science and Engineering was a guest at the podcast Think Fast, Talk Smart: Communication Techniques by Matt Grahams at Stanford Graduate School of Business.
Speed it up to x1.2, and get all the essentials about communication in 15 minutes
When you are on a short walk or driving, listen to this episode; Lean Messaging: How Simple Messages Really Stick.
You find it on their website or on other podcast platforms (Spotify, Apple Podcasts).
It’s definitely worth listening to, and I enjoyed the conclusion: “Any idiot can make a complicated thing sound complicated. It takes real skill to make it sound simple.” Steve really nailed it.
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Sign up for our Newsletter or Book a meeting. >>>
What makes communication fail or succeed? Through the years, we at the agency, have recognized a common pattern – and I just listened to a podcast that made the same observation:
“If the CEO thinks this [communication] is a tactic, there isn’t gonna be a successful communication recipe. If the CEO thinks it’s strategy and inner goal and a force to the goals for the company, then there is going to be a successful communication recipe.”
Steve Blank, seasoned entrepreneur, marketer, and Stanford adjunct professor in the Department of Management Science and Engineering was a guest at the podcast Think Fast, Talk Smart: Communication Techniques by Matt Grahams at Stanford Graduate School of Business.
Speed it up to 1.2, and get all the essentials about communication in 15 minutes
When you are on a short walk or driving, listen to this episode; Lean Messaging: How Simple Messages Really Stick.
You find it on their website or on other podcast platforms (Spotify, Apple Podcasts).
It’s definitely worth listening to, and I enjoyed the conclusion: “Any idiot can make a complicated thing sound complicated. It takes real skill to make it sound simple.” Steve really nailed it.
Want to know more about Edenvik?
Sign up for our Newsletter or Book a meeting. >>>