When you don’t have a strategy for your communications, it’s hard to know if you’re doing the right thing. Compared to what?

Stop burning money

With no communications strategy, assessing what you are doing is very hard. Are we moving toward our goals, or are we wasting resources? With a plan, aligned with the business goals, you will have a tool that helps you make decisions on what to do – and not. Sometimes, you need to move fast, and then the strategy is a helpful checkpoint – is this contributing to our goals? In what way? It takes the stress out of decisions.

Focused creativity

Some claim that creativity needs total freedom. I agree when it comes to art. But marketing communications is not art. We are using the tool creativity to reach our target groups, and the creativity has to support our mission.
Don’t get me wrong. I’m a fan of the unexpected, disruptive concepts and ideas that no one has thought of. But not out of the blue; they must link to the strategy. And we have to be able to explain how, at least internally. Ideas randomly seeking attention without connection to a brand strategy are efficient money burners.

A Solid Strategy

A strategy can be described as the master plan, or a plan of action or policy designed to achieve a major or overall aim. A communications strategy is a part of the organization’s overall strategy. The communication strategy aims to support the overall strategy and to help the company reach its goals more efficiently.
That’s why a communications strategy should be important to every CEO and leader. It’s a tool in the toolbox that many have not fully understood, and by implementing a solid communications strategy, more needles in the dashboard point in the same direction. It makes the organization more efficient– and it is fun to see how it contributes.

What do you think? What is your experience?

When you don’t have a strategy for your communications, it’s hard to know if you’re doing the right thing. Compared to what?

Stop burning money

With no communications strategy, assessing what you are doing is very hard. Are we moving toward our goals, or are we wasting resources? With a plan, aligned with the business goals, you will have a tool that helps you make decisions on what to do – and not. Sometimes, you need to move fast, and then the strategy is a helpful checkpoint – is this contributing to our goals? In what way? It takes the stress out of decisions.

Focused creativity

Some claim that creativity needs total freedom. I agree when it comes to art. But marketing communications is not art. We are using the tool creativity to reach our target groups, and the creativity has to support our mission.
Don’t get me wrong. I’m a fan of the unexpected, disruptive concepts and ideas that no one has thought of. But not out of the blue; they must link to the strategy. And we have to be able to explain how, at least internally. Ideas randomly seeking attention without connection to a brand strategy are efficient money burners.

A Solid Strategy

A strategy can be described as the master plan, or a plan of action or policy designed to achieve a major or overall aim. A communications strategy is a part of the organization’s overall strategy. The communication strategy aims to support the overall strategy and to help the company reach its goals more efficiently.
That’s why a communications strategy should be important to every CEO and leader. It’s a tool in the toolbox that many have not fully understood, and by implementing a solid communications strategy, more needles in the dashboard point in the same direction. It makes the organization more efficient– and it is fun to see how it contributes.

What do you think? What is your experience?