Strategy. Burn money without it. Strategy. Burn money without it. When you don’t have a strategy for your communications, it’s hard to know if you’re doing the right thing. Compared to what? Stop burning money With no communications strategy, assessing what you...
A Strong Concept. The key to building brands you remember. A Strong Concept.The key to building brands you remember. When you think of strong brands, what do you think of? To me, strong brands give a feeling. It can be something I want to be associated with, something...
Ideas. Great ideas make your brand stand out. Ideas. Great ideas make your brand stand out. What’s an idea? A good marketing communications idea is something that differs from the competition. It can be loud, whispering, cheery, fun, bold, or braggy – something that...
Brainstorm or Drainstorm? What’s your opinion? We’ve all heard that brainstorming is the best way to generate new ideas. You gather the team in a room and spit out ideas to find the very best ones. But does it work that way? My experience is that it...
Strategy – culture eats it for breakfast. If you, as a company, want a fundamental change, it is vital to have a strategy. You have to know what you want to achieve. However, there is often overconfidence in the possibilities of strategy. We often believe that a clear...
Can we afford not to think new? Can we afford not to think new? The world is on fire. Terror, war, climate threats – the list is long. And they really have the same origin: Our inability to think new in time. It’s always easy to be wise when looking in the...
