In our last newsletter, we talked about our heritage: coming from a B2C mindset and applying that experience to the B2B environment. Today we are discussing how that heritage can support the growth of B2B companies. Over the years, we have had recurring conversations...
Laser focused. On the Target Group. To create a unique Communication Concept – Multiplicable & Channel Independent. In the 90s, we mainly worked with B2C (business-to-consumer) brands. It’s a long list of experience, and below you’ll find some that might...
Where the unexpected becomes expected. We face a continuous challenge: to deliver something our clients would never expect. This makes our industry very different from most others. Because if we deliver what they expect, they won’t need us. They can do it...
Unexpected times are here. Yes, Christmas comes with surprises. But so does life. I’ve learned that the most impactful moments are often the unexpected—meeting someone randomly, receiving appreciation or a scolding when you least expect it, or discovering a new...
SOS – the flooding of Sloppy Online Surveys causes more harm than good. I believe that customer understanding is important for success. Wanting to deeply understand the customer’s driving forces: what they say, how they think, and how they actually make their...
We are all aware of the hostile economic climate, with new tariff threats emerging. But what options exist as our southern neighbor becomes less inclined to import Canadian goods and services? The inter-provincial borders have been an effectual hindrance to trade...
