A Strong Concept. The key to building brands you remember. A Strong Concept.The key to building brands you remember. When you think of strong brands, what do you think of? To me, strong brands give a feeling. It can be something I want to be associated with, something...
Ideas. Great ideas make your brand stand out. Ideas. Great ideas make your brand stand out. What’s an idea? A good marketing communications idea is something that differs from the competition. It can be loud, whispering, cheery, fun, bold, or braggy – something that...
Brainstorm or Drainstorm? What’s your opinion? We’ve all heard that brainstorming is the best way to generate new ideas. You gather the team in a room and spit out ideas to find the very best ones. But does it work that way? My experience is that it...
What makes communication fail or succeed? Through the years, we at the agency, have recognized a common pattern – and I just listened to a podcast that made the same observation: “If the CEO thinks this [communication] is a tactic, there isn’t gonna be a successful...
Strategy – culture eats it for breakfast. If you, as a company, want a fundamental change, it is vital to have a strategy. You have to know what you want to achieve. However, there is often overconfidence in the possibilities of strategy. We often believe that a clear...
