The Brand Bank The simple metaphor for owning your industry. Have you ever tried to get your head around how to maximize your marketing impact? I once came across a metaphor for how to optimize the efficiency of your marketing activities. It is beautiful in its...
The Elephant / Expedition 3 The Elephant Expedition – makes a difference. People often ask why we have an elephant in our logo. And there is a reason: An ancient story and poem called The Blind Men and the Elephant exemplifies how it is necessary to consider and...
Try Creativity, aka Fresh thinking. Often, creativity is not considered something that B2B companies can relate to. “We are serious about our business, and our sales organization ensures our success – we don’t want to embarrass ourselves!” Of...
Execution is everything. Ideas, concepts, and strategies mean nothing. Execution is everything. Ideas, concepts, and strategies mean nothing. It may seem contradictory for a company to say that typically prioritizes ideas, concepts, and strategies. But the...
Strategy. Burn money without it. Strategy. Burn money without it. When you don’t have a strategy for your communications, it’s hard to know if you’re doing the right thing. Compared to what? Stop burning money With no communications strategy, assessing what you...
