I’ve learned that the most impactful moments are often the unexpected—meeting someone randomly, or discovering a new product you never thought of. The unexpected surprises us and grabs our attention – and it can change our lives.

SOS – Sloppy Online Surveys. As soon as I use an app, eat at a restaurant, buy a product or service, go to a concert, or use a public service, I receive an email that begins as above. Surveys for the sake of surveys. My question is: Why do we do this?

We are trying to build a stronger network in Vancouver, but it is hard work and takes time. Do you want to see what we’ve done to speed up the process?

Whether it’s a consumer or a business-to-business brand, you need an idea that sticks. A story you can tell over and over again. In different formats, to different audiences and in all kinds of channels – a Communication Concept.

Positioning has been the foundation of the advertising industry for a long time, but what is positioning, and why is it important? Read The Cookbook to better understand how to set the tone with a great name.

Positioning has been the foundation of the advertising industry for a long time, but what is positioning, and why is it important? Read The Cookbook on How to Position a Brand to Make it Tastier – aka more profitable.

It may seem obvious: good answers come from asking good questions. And when it comes to developing a brand strategy, it’s crucial. But how do you ask good questions?

How Mad Men from the ’60s may hint at the future of advertising. What we call Conceptual Commercial Art.