It may seem contradictory for a company to say that typically prioritizes ideas, concepts, and strategies. But the truth is that all the world’s ideas, concepts, and strategies have zero value if not implemented.

When you don’t have a strategy for your communications, it’s hard to know if you’re doing the right thing. Compared to what?

When you think of strong brands, what do you think of? For me, strong brands give a feeling. It can be something I want to be associated with, something I like. But why do I like them?

What’s an idea? A good marketing communications idea is something that differs from the competition. It can be loud, whispering, cheery, fun, bold, or braggy – something that grabs the attention and helps get the message out.

We’ve all heard that brainstorming is the best way to generate new ideas. You gather the team in a room and spit out ideas to find the very best ones. But does it work that way?

If you, as a company, want a fundamental change, it is vital to have a strategy. You have to know what you want to achieve. However, there is often overconfidence in the possibilities of strategy.

The world is on fire. Terror, war, climate threats – the list is long. And they really have the same origin: Our inability to think new in time. It’s always easy to be wise when looking in the rearview mirror. But can we afford not to think new today?

Much of the culture embedded in organizations has been there for many years. And what is deeply rooted takes time to change. The question is, what is the strategy for organizations to become more creative? Five things are crucial.

Companies are expected to be active on social media. Social media has become the main channel – but the response is often frighteningly low.