News+Views
News, trends, analysis, and insights we find interesting.
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The Successful communication recipe
What makes communication fail or succeed? Through the years, we at the agency, have recognized a common pattern – and I just listened to a podcast that made the same observation:
Strategy – culture eats it for breakfast.
If you, as a company, want a fundamental change, it is vital to have a strategy. You have to know what you want to achieve. However, there is often overconfidence in the possibilities of strategy.
Can we afford not to think new?
The world is on fire. Terror, war, climate threats – the list is long. And they really have the same origin: Our inability to think new in time. It’s always easy to be wise when looking in the rearview mirror. But can we afford not to think new today?
5 tips for a Creative culture
Much of the culture embedded in organizations has been there for many years. And what is deeply rooted takes time to change. The question is, what is the strategy for organizations to become more creative? Five things are crucial.
Lost in the Social Media Labyrinth
Companies are expected to be active on social media. Social media has become the main channel – but the response is often frighteningly low.
The Creative Leap
By taking the time to think creatively and combine thoughts and experiences in new combinations, new ideas arise. Learn about The Creative Leap.
Is it possible to create a creative culture?
What makes us say we want to be creative but, in reality, act the opposite? What makes it so easy to say that we encourage new thinking but act and reward the opposite? What kind of culture do we build that makes it so difficult?
Entrepreneurs are dreamers. The world needs more dreamers.
Everyone I’ve met who started a business has one thing in common: They have a dream.
When does the rubber band break?
The art of communicating is to find the limit on how far you can stretch your “communications rubber band” before it breaks. It’s the fast track to increase the impact of your communications.
The Surprise Factor
Surprises can be both positive and negative. Compare ”I got a surprise in birthday present” to ”the closure came as a surprise.” Delivering a surprise is often very useful if you want to communicate a message.