Try Creativity, aka Fresh thinking. Often, creativity is not considered something that B2B companies can relate to. “We are serious about our business, and our sales organization ensures our success – we don’t want to embarrass ourselves!” Of...
Execution is everything. Ideas, concepts, and strategies mean nothing. Execution is everything. Ideas, concepts, and strategies mean nothing. It may seem contradictory for a company to say that typically prioritizes ideas, concepts, and strategies. But the...
Strategy. Burn money without it. Strategy. Burn money without it. When you don’t have a strategy for your communications, it’s hard to know if you’re doing the right thing. Compared to what? Stop burning money With no communications strategy, assessing what you...
A Strong Concept. The key to building brands you remember. A Strong Concept.The key to building brands you remember. When you think of strong brands, what do you think of? To me, strong brands give a feeling. It can be something I want to be associated with, something...
Ideas. Great ideas make your brand stand out. Ideas. Great ideas make your brand stand out. What’s an idea? A good marketing communications idea is something that differs from the competition. It can be loud, whispering, cheery, fun, bold, or braggy – something that...
Brainstorm or Drainstorm? What’s your opinion? We’ve all heard that brainstorming is the best way to generate new ideas. You gather the team in a room and spit out ideas to find the very best ones. But does it work that way? My experience is that it...
