Ideas

Ideas

Ideas. Great ideas make your brand stand out. Ideas. Great ideas make your brand stand out. What’s an idea? A good marketing communications idea is something that differs from the competition. It can be loud, whispering, cheery, fun, bold, or braggy – something that...
Brainstorm or Drainstorm?

Brainstorm or Drainstorm?

Brainstorm or Drainstorm? What’s your opinion? We’ve all heard that brainstorming is the best way to generate new ideas. You gather the team in a room and spit out ideas to find the very best ones. But does it work that way? My experience is that it...
Strategy – culture eats it for breakfast.

Strategy – culture eats it for breakfast.

Strategy – culture eats it for breakfast. If you, as a company, want a fundamental change, it is vital to have a strategy. You have to know what you want to achieve. However, there is often overconfidence in the possibilities of strategy. We often believe that a clear...
Can we afford not to think new?

Can we afford not to think new?

Can we afford not to think new? Can we afford not to think new? The world is on fire. Terror, war, climate threats – the list is long. And they really have the same origin: Our inability to think new in time. It’s always easy to be wise when looking in the...
5 tips for a Creative culture

5 tips for a Creative culture

5 tips for a Creative culture Much of the culture embedded in organizations has been there for many years. And what is deeply rooted takes time to change.   The question is, what is the strategy for organizations to become more creative? Five things are crucial, and...
Lost in the Social Media Labyrinth

Lost in the Social Media Labyrinth

Lost in the Social Media Labyrinth? Lost in the Social Media Labyrinth? Today, all companies are expected to be active on social media. Social media has become the main channel for communicating with the market and something that has become a matter of course. At the...