The Creative Leap – the only reason to hire us. The Creative Leap – the only reason to hire us. The Creative Leap – the only reason to hire us. When I meet people and are asked what we do, I often answer that our agency does advertising, communication, marketing – or...
Is it possible to builda creative corporate culture? What makes us say we want to be creative but, in reality, act the opposite? What makes it so easy to say that we encourage new thinking but behave and reward the opposite? What kind of culture do we build that makes...
Entrepreneurs are dreamers. The world needs more dreamers. Everyone I’ve met who started a business has one thing in common. Whether it is someone who one day had enough and now wants to run their own firm, or someone who attracted investments in a start-up that...
When does the rubber band break? When does the rubber band break? When does the rubber band break? The art of communicating is to find the limit on how far you can stretch your “communications rubber band” before it breaks. It’s the fast track to increase the impact...
The Surprise Factor The Surprise Factor The Surprise Factor Surprises can be both positive and negative. Compare ”I got a surprise in birthday present” to ”the closure came as a surprise.” Delivering a surprise is often very useful if you want to communicate a...
Do you believe in concepts? Three reasons why I do. Many business leaders view marketing communications as a “lipstick” that is needed but not crucial. Others believe it can be an essential tool to achieve business goals, but find it challenging to be consistent over...
