Entrepreneurs are dreamers. The world needs more dreamers. Everyone I’ve met who started a business has one thing in common. Whether it is someone who one day had enough and now wants to run their own firm, or someone who attracted investments in a start-up that...
When does the rubber band break? When does the rubber band break? When does the rubber band break? The art of communicating is to find the limit on how far you can stretch your “communications rubber band” before it breaks. It’s the fast track to increase the impact...
The Surprise Factor The Surprise Factor The Surprise Factor Surprises can be both positive and negative. Compare ”I got a surprise in birthday present” to ”the closure came as a surprise.” Delivering a surprise is often very useful if you want to communicate a...
Do you believe in concepts? Three reasons why I do. Many business leaders view marketing communications as a “lipstick” that is needed but not crucial. Others believe it can be an essential tool to achieve business goals, but find it challenging to be consistent over...
Long live the brave If you want to become an innovative, value-creating organization, there is only one way. It is not simple, and it has many risks – but also a great reward for those who succeed. It is about individuals. Individuals who dare to think...
God is in the Details (according to Jonas, Elon, and Mies) I often talk about it’s the details that lead to failure. I sometimes tell a fictitious story about when we have developed a new door sign for a customer: A lot of effort is put into ensuring that it has a...
