A camel is a horse designed by a committee

God is in the Details 
(according to Jonas, Elon, and Mies)

I often talk about it’s the details that lead to failure. I sometimes tell a fictitious story about when we have developed a new door sign for a customer:

A lot of effort is put into ensuring that it has a good design, the right proportions, and is produced on a unique material. Then, once it is in place, it does not hang straight, and one of the screws is not fully tightened …

It is not enough to do most things right. If the details are not in place, it will still fail.

Elon Musk has understood

I saw an article the other day, about Elon Musk and how he assesses personalities in job interviews. He usually asks them to tell about something they are very proud of and have accomplished.
Those who really have accomplished something can talk about it for a long time. And in every detail. Those who try to dodge are revealed when they omit details and give a standardized image. I found it fascinating; read the article here.

And Mies van der Rohe

The person who made the expression God is in the Details most famous, even though he was probably not the first, is the modernist architect Mies van der Rohe. He was usually called Mies, although Ludwig was his first name. The expression reflects his attitude, with which I sympathize. He also said: I do not want to be interesting. I want to be good. Two useful expressions, worth nurturing.


Jonas Edenvik


Ps. Our internal motto, since a long time ago, is Details matter. Ds.

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