Unexpected times are here. Yes, Christmas comes with surprises. But so does life. I’ve learned that the most impactful moments are often the unexpected—meeting someone randomly, receiving appreciation or a scolding when you least expect it, or discovering a new...
SOS – the flooding of Sloppy Online Surveys causes more harm than good. I believe that customer understanding is important for success. Wanting to deeply understand the customer’s driving forces: what they say, how they think, and how they actually make their...
We are all aware of the hostile economic climate, with new tariff threats emerging. But what options exist as our southern neighbor becomes less inclined to import Canadian goods and services? The inter-provincial borders have been an effectual hindrance to trade...
Building a network is hard. It takes time. But, is it possible to speed up the process? We are working hard to establish a strong network in Vancouver and have chosen to treat ourselves as our own client. Practice what you preach. What advice would we give ourselves?...
Part 3/3 Own your Communication Concept; it’s an invaluable asset. Now we have reached the third and final part of “The Cookbook on How to Position a Brand to Make it Tastier*,” and it’s time to get the recipe for the base of the cake – the Communication Concept. If...
