Execution

Execution

Execution is everything. Ideas, concepts, and strategies mean nothing. Execution is everything. Ideas, concepts, and strategies mean nothing.   It may seem contradictory for a company that typically prioritizes ideas, concepts, and strategies. But the truth is...
Strategy

Strategy

Strategy. Burn money without it. Strategy. Burn money without it.   When you don’t have a strategy for your communications, it’s hard to know if you’re doing the right thing. Compared to what? Stop burning money With no communications strategy, assessing what you...
Concept

Concept

A Strong Concept. The key to building brands you remember. A Strong Concept.The key to building brands you remember. When you think of strong brands, what do you think of? To me, strong brands give a feeling. It can be something I want to be associated with, something...
Ideas

Ideas

Ideas. Great ideas make your brand stand out. Ideas. Great ideas make your brand stand out. What’s an idea? A good marketing communications idea is something that differs from the competition. It can be loud, whispering, cheery, fun, bold, or braggy – something that...
Brainstorm or Drainstorm?

Brainstorm or Drainstorm?

Brainstorm or Drainstorm? What’s your opinion? We’ve all heard that brainstorming is the best way to generate new ideas. You gather the team in a room and spit out ideas to find the very best ones. But does it work that way? My experience is that it...